Make the connection clear
Say why this company and role are relevant to your experience. Avoid copying the same message to every person.
Show one useful example
Share a short example of related work. Be honest about what you did. Link to a portfolio only when it adds context.
Keep the request small
Ask whether they are the right person to speak with. Do not demand a referral or assume they owe you a reply.
Education, not placement. No job or income guarantees.